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Sunday, August 26, 2007

Print Ad - `59 Cadillac Sedan Deville


This Cadillac ad from 1959 just oozes style. It's hard to resist a red `59 Caddy, especially when it has fins the height of my chest and is surrounded by slender fifties models in "Gowns by John Carter."

This car easily rivals my attention for the `59 Chevy. It's not surprising, considering the cars were designed and built in the same era. But the Cadillac just carries itself like the big attention getter it was meant to be. It's funny to think that the `59 Cadillac was once thought of as a rolling joke towards its maker, representing a time when America went fast, drove big, and shot high. Harley Earl was in charge of the GM design studios when this car was drawn up (by the way the `59 Chevy was the last car for which he controlled the design). If you look at the `60 Cadillac, you can see that designers began to trim down the garrish nature of the car after Earl retired; look at where the tail lights are and how the front bumper is designed and you'll see what I mean. 1961 models arrived as both beautiful and a design departure extreme enough to get a couple of designers fired (it didn't look "enough like a Cadillac" for the bosses).

How amazing now that a `59 Cadillac commands a premium in the classic car market not matter how many doors or what condition. If I had the money and the space, there would be one in my driveway, but until that unlikely day I have this advert to keep me happy!

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